Bye-bye Hamilton, hello Adidas: F1’s next power couple

A potential collaboration between Adidas and the Mercedes team has stirred speculation, with neither party confirming nor denying their partnership. The imminent departure of Lewis Hamilton to Ferrari next year prompts Mercedes to part ways with two renowned fashion brands and clothing suppliers, Puma and Tommy Hilfiger, leaving room for Adidas to possibly step in. This speculation gains traction following reports that Adidas will conclude its longstanding relationship with the German football association DFB.

The Bild newspaper has hinted at Adidas finding a prestigious new partner, stating, “But now it seems as if the sporting goods manufacturer from Herzogenaurach has found a top-class replacement.” Nonetheless, an Adidas spokesperson remained tight-lipped, offering, “We generally do not participate in speculation.” Similarly, Mercedes has chosen to remain silent on the matter.

The German publication speculates that the deal between Mercedes and Adidas could be valued at approximately 10 million euros annually, marking a significant shift in the branding landscape for Mercedes as they transition into a new chapter without Hamilton.

GMM

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